Voice search: People search how they speak

“Google, can you find the coffee place near me?”

Data from March 2019 shows that 20% of mobile queries are voice searches.

As voice search becomes increasingly popular, more people will type search queries the same way they speak.

Notice that most of these search queries are long-tail and very specific? Users want an accurate answer to the exact question they asked. Users who search long-tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage.