Visual Image Search

Image optimization has always been part of a sound SEO strategy, and Google has always advocated for it. The tech giant has made changes to how users search using images on desktop, and you should be taking advantage of this feature. Images are integral to online searches, even showing up on the SERPs. When your images are featured on the SERP, it's like being a visual featured snippet. 

These are a few ways you can get your images featured on the SERPs:

• Use high-resolution images.
• Optimize image titles and descriptions.
• Add alternative text (alt-text) to all images.
• Optimize image size and file types.
• Add image captions where necessary.
• Use a unique image instead of stock images.