Funnel Marketing

It is not exactly related to SEO but definitely related and one of the important trends of 2020.

Q. What is 'Funnel Marketing'? Why it is important? 
A. Funnel Marketing is a strategy to engage a potential customer to your business. This process starts with the "Awareness' stage (when a potential customer first learns about your business) and ends at the 'purchase' stage (when the potential customer is ready to buy your product or service).